Here’s a paste-ready Privacy Policy you can drop onto a new page. It’s written for your exact SMS use case (transactional + optional recruiting via YES opt-in) and includes the language Twilio reviewers look for.
Privacy Policy
Effective Date: February 9, 2026
Coldwell Banker Bain (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have—especially in connection with SMS/text messaging.
1) Information We Collect
We may collect the following types of information:
- Contact Information: name, phone number, email address, brokerage/company, and business contact details.
- Transaction-Related Information: information relevant to real estate transactions we are involved in (e.g., file identifiers, dates, and other details needed for coordination).
- SMS Content and Messaging Data: the content of text messages you send to us or we send to you, and related metadata such as delivery status, timestamps, and your opt-in/opt-out status.
- Website Information: if you visit our site, we may collect standard web data such as IP address, device/browser type, pages visited, and referring/exit pages through cookies or similar technologies (where enabled).
2) How We Use Information
We use information for the following purposes:
- Transaction Communications (Customer Care / Transactional): to coordinate and communicate with agents involved in active real estate transactions with our brokerage (e.g., pending acknowledgment, escrow support, and closing confirmation).
- Optional Recruiting/Networking Communications (Only if You Opt In): to send a recruiting link and/or occasional networking messages if you explicitly opt in (for example, by replying “YES” to an invitation text).
- Operations and Improvement: to provide support, troubleshoot issues, improve our services, and maintain internal records.
- Compliance and Protection: to comply with legal obligations, enforce policies, and protect the rights, property, and safety of our business and others.
3) SMS/Text Messaging Consent and Your Choices
Transactional Messages
If you are an agent involved in an active transaction with our brokerage, your phone number may be provided through MLS/transaction documentation for the purpose of transaction communication. We use that information to send transactional messages related to that specific transaction.
Optional Recruiting/Networking Messages
We do not send recruiting/networking texts unless you explicitly opt in. We typically request opt-in by asking you to reply “YES” to receive a recruiting link and/or occasional networking messages. If you do not opt in, you will not receive recruiting/networking texts from us.
Opting Out / Help
You can opt out of SMS at any time by replying STOP to any message. After you opt out, you may receive one additional message confirming your opt-out.
For help, reply HELP or contact us using the information in Section 9.
Message and data rates may apply.
4) How We Share Information
We do not sell your personal information, including your mobile number.
We may share information in limited circumstances:
- Service Providers: with vendors who help us operate (for example, SMS delivery providers such as Twilio), strictly to provide services to us and not for their own marketing.
- Legal/Compliance: if required by law, court order, subpoena, or to respond to lawful requests.
- Business Protection: to investigate, prevent, or take action regarding suspected fraud, security issues, or violations of our rights or policies.
5) Data Retention
We retain information only as long as necessary for legitimate business purposes, including transaction coordination, recordkeeping, dispute resolution, and compliance obligations. SMS opt-in/opt-out records may be retained to demonstrate compliance.
6) Cookies and Analytics
Our website may use cookies or similar technologies to improve site functionality and understand usage. You can control cookies through your browser settings. Some site features may not function properly if cookies are disabled.
7) Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8) Children’s Privacy
Our services and communications are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
9) Contact Us
If you have questions about this Privacy Policy or our data practices, contact:
Coldwell Banker Bain – Seattle
Attn: Keoki McCarthy, Principal Managing Broker
keoki.mccarthy@cbrealty.com
1200 Westlake unit 406
Seattle WA 98109
10) Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
